The future of affiliate marketing looks very promising, and with continued innovation, you'll continue to see an increase in sales over time. New technologies and platforms help improve the process, while new affiliate marketing strategies increase the reach of a campaign. Affiliate marketing is the future of advertising. Despite its effectiveness for many advertisers and its potential to be a great source of revenue, Google Adwords is becoming more expensive over time.
This leads web advertisers to look elsewhere to create their brands and grow their businesses. Small businesses can also take advantage of affiliate marketing programs to expand their buyer base, reward loyal partners, and build brand awareness. In most cases, small businesses have the advantage because they can pay more fees and pay faster than big brands. This is an untapped market and the first affiliates to take advantage of this trend will benefit the most.
If it works for large organizations, it seems like it's something the average affiliate marketer should also do to get the most out of their campaigns. I think the new flow of opportunities that technology partners offer to affiliate brands is a perfect example of how to adopt cutting-edge marketing technology quickly and through a business model that insulates you from the risk of experimentation. But as the rollout of vaccines continues and life returns to a sense of normality, what does the future hold for affiliate marketing? Affiliate marketing, which is now a multi-billion dollar power, is a global industry bet for any e-commerce company that wants sustainable growth. Adam Ross, who has been helping companies form successful partnerships since 2004, is CEO of the global affiliate marketing platform Awin.
With mass layoffs and layoffs, as well as more than 70% of people working from home, the opportunity to venture into affiliate marketing has never been greater. So, if you're looking for a reliable way to generate leads and users, affiliate marketing should be at the top of your list. This won't surprise experienced Zeropark partners, but classic affiliate marketing ad formats are still making people money. It seems to me that today's affiliate marketing has been decentralized and democratized, and any company can participate.